At Boardwalk SEO, our approach to website design and development is all about finding the right balance of a site that's built for the users and a site that’s built for search engines. A site focused solely on user experience without considering appeal to search engine crawlers and optimized with SEO is excellent for users intending to visit your site, but not as easy to find in a competitive online business landscape. On the other hand, build a site that’s made just for search engines and you make sacrifice user experience. We specialize in creating a site that will give your customers all the information they are looking for, while not sacrificing on SEO elements.
The most basic part of the web design is also the most important. Your site has to run properly and it has to be fast. Broken links and pictures that wont load, for example, lead to frustration for your visitors. These faults may also hinder your search engine ranking. We’ll make sure that your site is fully functional and intuitive for your clients to navigate.
When we create your site one of our top priorities will be creating high quality, authoritative content that will satisfy all your clients needs. We’ll work with you directly to find out all the relevant details of your business in order to have the best information available on your site. Ultimately we want your site to be an authoritative source for your area of business. This will not only educate your customers on the products or services you provide, but also help your search engine rankings.
Taking into account your aesthetic preferences, branding, and the nature of your business. If your running a spa you want your site to be calm and serene. If you have a zipline business you will want a site that reflects excitement and adrenaline. Every company is different and our approach to creating your website will be tailored individually for you.
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Step 1: Research target audience
Step 2: Compare and analyze relevant platforms
Step 3: Create engaging, informative content
Step 4: Arrange regular postings
Step 5: Analyze the results and adjust